Led by someone
who's built business
for 25+ years.
Kevin S. Brockenbrough founded Clever Ideas on the belief that strategic imagination is a discipline — one that can be taught, practiced, and measured. He's spent 25+ years proving it, across automotive, QSR, telecom, CPG, retail, B2B, and apparel.
The results aren't theoretical. At his last agency stop, a 50% new business win rate — including the largest North American office win. Proven excellence in providing consumer insights: named Research Executive of the Year and winner of two David Ogilvy Awards from the Advertising Research Foundation, the industry's leading trade publication.
His goal is to create change - not just creative briefs - by identifying what connects the brand, the consumer, and culture.
50%
New business win rate at last agency engagement
25+
Years in brand strategy
2
David Ogilvy Awards for research excellence
Zero
Tolerance for playing it safe
What they say about Kevin:
“Unique to Kevin, is his ability to see the long-term vision of a brand and know how to connect it authentically to audiences. The results of Kevin’s work inspired a creative strategy and message that exceeded our expectations on alignment, authenticity and consumer success. Kevin’s non-compromise for immediate customer research revealed new audiences that would not have been obvious to us nor our client.”
— Mia Mendoza,
CEO & President,
Mendoza Group, Inc.
“I’ve worked at quite a few agencies so far in my planning career and Kevin really is one of the sharpest, most creative, most honest, and most dedicated supervisors/friends/partners-in-crime I’ve had the pleasure of working with.”
— Emanuel Basnight Owner, Brands by Basnight, Independent Brand Strategy Consultant
“His intellect, strategic thinking and wit never cease to amaze me. His ability to consistently ‘see’ the big picture and clearly articulate the path to it are among his core strengths as is his dedication to producing results for his clients.”
—Catherine “Mickey” Hill
Founder, Advanced Insights,
Custom Market Research Expert
“Kevin is also a powerhouse in new business, helping the agency land two major accounts in a few short weeks by crafting strategic storytelling that offered a new vision and answered to the clients’ needs. As an executive strategy leader, Kevin has earned my highest recommendation.”
— Amber Chenevert,
PhD Managing Director, Strategy & Insights
VML | The Culture Shift