• Business Goal: Launching a new product, Toyota Venza, into the fastest-growing category in a cutthroat automotive market: crossover vehicles.​

• Insight: I am what I drive. So, if I wish to be seen as multi-dimensional, my ride must be multi-dimensional.​​

• Solution: Showcase the Venza as the vehicle that mirrors the many dimensions of its owner.​

Result: ​Sales 29% above goal during launch​