Screenshot 2026-09-24 at 3.05.07 PM.png

Case Histories

Sign Up for BOI
Skip to Videos
  • Toyota Avalon Commercial feat. Idris Elba
    • 10/1/26

    Toyota Avalon Commercial feat. Idris Elba

    • Business Goal: Attract a more youthful target to Toyota Avalon, a car described as a “couch on wheels”.​

    • Solution: Position Avalon as the opposite of FAKE – because nonconformity is more your style. ​

    • Results: ​Sales increase of 200%, share rose from #5 to #2

Client Work . 10/1/26

Corporate Sponsorship:​
Turn Black History Month “Green”

Business Goal: Create a Black History Month campaign that predisposes Black car shoppers to buy Toyota and communicates the brand’s corporate values (sustainability and educational opportunity).

  • Solution: Shift the emphasis from the past to the present by partnering with HBCUs to show how Toyota’s corporate values of environmentalism and education can create economic and career opportunities for Black communities.

  • Results: ​Purchase Consideration for Toyota up +30% ​

    Brand Opinion up +16%​​